{"id":11095,"date":"2026-01-26T16:20:49","date_gmt":"2026-01-26T08:20:49","guid":{"rendered":"https:\/\/www.rippa.com\/?p=11095"},"modified":"2026-01-26T16:29:59","modified_gmt":"2026-01-26T08:29:59","slug":"beyond-the-price-war-decoding-rippas-triple-competitive-advantage-in-the-international-excavator-market","status":"publish","type":"post","link":"https:\/\/www.rippa.com\/zh\/\u8d85\u8d8a\u4ef7\u683c\u6218\u89e3\u7801-\u4e09\u6cf5\u516c\u53f8\u5728\u56fd\u9645\u6316\u6398\u673a\u5e02\u573a\u4e0a\u7684\u4e09\/","title":{"rendered":"\u8d85\u8d8a\u4ef7\u683c\u6218\uff1a\u89e3\u5bc6 RIPPA \u5728\u56fd\u9645\u6316\u6398\u673a\u5e02\u573a\u7684\u4e09\u91cd\u7ade\u4e89\u4f18\u52bf"},"content":{"rendered":"

\u5bfc\u8a00<\/h2>\n

\u5728\u5168\u7403\u5efa\u7b51\u8bbe\u5907\u91c7\u8d2d\u9886\u57df\uff0c\u4e00\u4e2a\u5e38\u89c1\u7684\u8bef\u89e3\u59cb\u7ec8\u5b58\u5728\uff1a\u8bb8\u591a\u4e70\u5bb6\u5c06\u4e2d\u56fd\u5236\u9020\u5546\u7b80\u5355\u5730\u5f52\u7c7b\u4e3a \"\u4ef7\u683c\u9886\u5148\u8005\"\u3002\u7136\u800c\uff0c\u6210\u719f\u7684\u56fd\u9645\u4e70\u5bb6--\u4ece\u5927\u578b\u79df\u8d41\u8f66\u961f\u5230\u8de8\u5883\u57fa\u7840\u8bbe\u65bd\u627f\u5305\u5546--\u90fd\u660e\u767d\uff0c\u4ec5\u9760\u4f4e\u8d44\u672c\u652f\u51fa\uff08CAPEX\uff09\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u76c8\u5229\u3002\u8861\u91cf\u6210\u529f\u7684\u771f\u6b63\u6807\u51c6\u662f\u4f18\u5316 \"\u603b\u4f53\u62e5\u6709\u6210\u672c\uff08TCO\uff09\"\u3002\u4f5c\u4e3a\u7d27\u51d1\u578b\u6316\u6398\u673a\u9886\u57df\u7684\u4f7c\u4f7c\u8005\uff0cRIPPA\uff08\u5c71\u4e1c\u65e5\u5e15\u673a\u68b0\u96c6\u56e2\uff09\u6b63\u5728\u6539\u53d8\u7ade\u4e89\u6a21\u5f0f\u3002\u901a\u8fc7\u8d85\u8d8a\u7b80\u5355\u7684\u6298\u6263\uff0cRIPPA \u5efa\u7acb\u4e86\u4e00\u4e2a\u4ee5\u914d\u7f6e\u900f\u660e\u5ea6\u3001\u9ad8\u751f\u4ea7\u7387\u548c\u957f\u671f\u53ef\u7ef4\u62a4\u6027\u4e3a\u57fa\u7840\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u672c\u62a5\u544a\u5206\u6790\u4e86\u51b3\u5b9a RIPPA \u5728\u5168\u7403\u6316\u6398\u673a\u5e02\u573a\u7ade\u4e89\u4f18\u52bf\u7684\u4e09\u5927\u6838\u5fc3\u652f\u67f1\u3002<\/p>\n

\"\"<\/p>\n

\u6838\u5fc3\u8bba\u70b9<\/h2>\n

\u4f18\u52bf 1\uff1a\u914d\u7f6e\u5373\u5b8c\u6574\u6027--\u900f\u660e\u4f18\u52bf<\/h3>\n

\u5728\u56fd\u9645\u8d38\u6613\u4e2d\uff0c\u4fe1\u606f\u4e0d\u5bf9\u79f0\u5f80\u5f80\u662f\u4e70\u5bb6\u9762\u4e34\u7684\u6700\u5927\u98ce\u9669\u3002\u4e00\u4e9b\u4e8c\u7ebf\u54c1\u724c\u5728\u89c4\u683c\u8bf4\u660e\u4e2d\u4f7f\u7528\u6a21\u68f1\u4e24\u53ef\u7684\u672f\u8bed\uff0c\u800c RIPPA \u5219\u91c7\u7528 \"\u6570\u636e\u9a71\u52a8 \"\u7684\u6c9f\u901a\u7b56\u7565\u3002\u8fd9\u79cd\u5f7b\u5e95\u7684\u900f\u660e\u5ea6\u662f\u54c1\u724c\u4fe1\u4efb\u7684\u7b2c\u4e00\u5757\u57fa\u77f3\u3002<\/p>\n

\u6df1\u5165\u7814\u7a76 RIPPA \u7684\u6280\u672f\u6587\u6863\uff0c\u53ef\u4ee5\u53d1\u73b0\u5176\u81f4\u529b\u4e8e\u62ab\u9732\u9ad8\u7ea7\u7ec4\u4ef6\u3002RIPPA \u6ca1\u6709\u91c7\u7528\u4e00\u822c\u7684\u63cf\u8ff0\uff0c\u800c\u662f\u660e\u786e\u89c4\u5b9a\u4f7f\u7528\u7b26\u5408\u4e25\u683c\u7684\u6b27\u6d32\u7b2c\u4e94\u9636\u6bb5\u548c\u7f8e\u56fd\u73af\u4fdd\u7f72\u6392\u653e\u6807\u51c6\u7684\u4e45\u4fdd\u7530\uff08\u5982 D1105\/V1505\uff09\u6216\u6d0b\u9a6c\u53d1\u52a8\u673a\u3002\u6b64\u5916\uff0c\u5bf9\u4e8e\u6316\u6398\u673a\u7684 \"\u5fc3\u810f\"--\u6db2\u538b\u7cfb\u7edf\uff0cIPPA \u8be6\u7ec6\u8bf4\u660e\u4e86\u4f7f\u7528\u4f18\u8d28\u6052\u529b\u6cf5\u548c\u5148\u5bfc\u5f0f\u591a\u8def\u9600\u7684\u60c5\u51b5\u3002\u8fd9\u79cd\u7a0b\u5ea6\u7684\u4fe1\u606f\u62ab\u9732\u6d88\u9664\u4e86\u4eba\u4eec\u5bf9 \"\u524a\u51cf\u89c4\u683c \"\u7684\u62c5\u5fe7\uff0c\u800c \"\u524a\u51cf\u89c4\u683c \"\u5f80\u5f80\u4e0e\u9ad8\u4ef7\u673a\u68b0\u6709\u5173\u3002\u5bf9\u4e8e\u4e70\u65b9\u6765\u8bf4\uff0c\u8fd9\u79cd\u900f\u660e\u5ea6\u53ef\u4ee5\u4f7f\u5176\u83b7\u5f97\u4e0e\u5168\u7403\u4e00\u7ebf\u54c1\u724c\u76f8\u6bd4\u7684\u7cbe\u786e\u6280\u672f\u57fa\u51c6\uff0c\u4ece\u800c\u80fd\u591f\u6839\u636e\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4e8b\u5b9e\u800c\u4e0d\u662f\u731c\u6d4b\u505a\u51fa\u6295\u8d44\u51b3\u5b9a\u3002<\/p>\n

\u4f18\u52bf 2\uff1a\u4e13\u4e3a\u591a\u4efb\u52a1\u5904\u7406\u800c\u8bbe\u8ba1 - \u751f\u4ea7\u529b\u4f18\u52bf<\/h3>\n

\u6316\u6398\u673a\u4e0d\u662f\u4e00\u6210\u4e0d\u53d8\u7684\u8d44\u4ea7\uff1b\u5b83\u7684\u4ef7\u503c\u6765\u81ea\u4e8e\u5b83\u5728\u4f5c\u4e1a\u73b0\u573a\u6bcf\u5c0f\u65f6\u7684\u4ea7\u51fa\u3002RIPPA \u7684\u8bbe\u8ba1\u7406\u5ff5\u8d85\u8d8a\u4e86\u57fa\u672c\u7684\u6316\u6398\uff1b\u5b83\u4e13\u6ce8\u4e8e \"\u591a\u4efb\u52a1\u540c\u6b65\"\uff0c\u8fd9\u76f4\u63a5\u52a0\u5feb\u4e86\u5ba2\u6237\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002<\/p>\n

RIPPA \u7d27\u51d1\u578b\u673a\u578b\u4e2d\u96c6\u6210\u7684\u4e09\u6cf5\u6d41\u91cf\u6280\u672f\u548c\u8d1f\u8f7d\u4f20\u611f\u7cfb\u7edf\u5c31\u662f\u8fd9\u79cd\u751f\u4ea7\u7387\u4f18\u52bf\u7684\u6700\u597d\u8bc1\u660e\u3002\u8fd9\u4e9b\u7cfb\u7edf\u786e\u4fdd\u4e86\u590d\u5408\u8fd0\u52a8\uff08\u5982\u540c\u65f6\u56de\u8f6c\u548c\u63d0\u5347\u52a8\u81c2\uff09\u7684\u6d41\u7545\u6027\u548c\u54cd\u5e94\u6027\uff0c\u5927\u5927\u7f29\u77ed\u4e86\u5faa\u73af\u65f6\u95f4\u3002\u6b64\u5916\uff0cRIPPA \u6316\u6398\u673a\u8fd8\u5177\u6709\u5f3a\u5927\u7684 \"\u9644\u4ef6\u751f\u6001\u7cfb\u7edf\"\u3002\u51ed\u501f\u56db\u901a\u8f85\u52a9\u6db2\u538b\u7ba1\u8def\u3001\u5feb\u901f\u63a5\u5934\u7b49\u6807\u51c6\u529f\u80fd\uff0c\u4ee5\u53ca\u4e0e\u5404\u79cd\u5de5\u5177\uff08\u87ba\u65cb\u94bb\u3001\u63a8\u571f\u94f2\u3001\u7834\u788e\u9524\u548c\u6293\u6597\uff09\u7684\u517c\u5bb9\u6027\uff0c\u8fd9\u4e9b\u673a\u5668\u4ece\u7b80\u5355\u7684\u6316\u6398\u673a\u53d1\u5c55\u6210\u4e3a\u591a\u529f\u80fd\u7684 \"\u79fb\u52a8\u5de5\u4f5c\u7ad9\"\u3002\u8fd9\u79cd\u591a\u529f\u80fd\u6027\u4f7f\u4e00\u53f0 RIPPA \u8bbe\u5907\u5c31\u80fd\u5b8c\u6210\u5e02\u653f\u3001\u56ed\u6797\u548c\u519c\u4e1a\u9879\u76ee\u4e2d\u591a\u53f0\u4e13\u7528\u673a\u5668\u7684\u5de5\u4f5c\u3002<\/p>\n

\u4f18\u52bf 3\uff1a\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u7ec8\u8eab\u5f00\u652f--\u9002\u7528\u6027\u4f18\u52bf<\/h3>\n

\u7ecf\u9a8c\u4e30\u5bcc\u7684\u8f66\u961f\u7ecf\u7406\u90fd\u77e5\u9053\uff0c\u5728\u4e00\u53f0\u6316\u6398\u673a\u7684\u751f\u547d\u5468\u671f\u6210\u672c\u4e2d\uff0c\u521d\u59cb\u8d2d\u4e70\u4ef7\u683c\u4ec5\u5360\u7ea6 30%\u3002\u5269\u4f59\u7684 70% \u5219\u6d88\u8017\u5728\u71c3\u6599\u3001\u7ef4\u62a4\u3001\u96f6\u4ef6\u548c\u505c\u673a\u65f6\u95f4\u7684\u7834\u574f\u6027\u6210\u672c\u4e0a\u3002RIPPA \u901a\u8fc7 \"\u670d\u52a1\u7b2c\u4e00 \"\u7684\u5de5\u7a0b\u8bbe\u8ba1\u65b9\u6cd5\u89e3\u51b3\u4e86\u8fd9\u4e00\u95ee\u9898\uff0c\u4f53\u73b0\u4e86\u5bf9\u6700\u7ec8\u7528\u6237\u7684\u957f\u671f\u627f\u8bfa\u3002<\/p>\n

RIPPA \u91c7\u7528\u4e86\u8bb8\u591a\u4ee5\u7ef4\u62a4\u4e3a\u4e2d\u5fc3\u7684\u7ec6\u8282\uff1a\u4f8b\u5982\uff0cR13 \u673a\u578b\u5c06\u8fdb\u6c14\u53e3\u6539\u5230 \"\u51b7\u7a7a\u6c14\u4fa7\"\uff0c\u4ee5\u5ef6\u957f\u8fc7\u6ee4\u5668\u7684\u4f7f\u7528\u5bff\u547d\uff1b\u91c7\u7528\u9876\u90e8\u5b89\u88c5\u7684\u52a8\u81c2\u6cb9\u7f38\u8bbe\u8ba1\uff0c\u4ee5\u51cf\u5c11\u5916\u90e8\u51b2\u51fb\u9020\u6210\u7684\u635f\u574f 40%\uff1b\u91c7\u7528\u4e00\u4f53\u5f0f\u94f8\u9020\u52a8\u81c2\u652f\u67b6\uff0c\u4ee5\u6d88\u9664\u710a\u63a5\u65ad\u88c2\u7684\u98ce\u9669\u3002\u4ece\u6218\u7565\u4e0a\u8bb2\uff0c\u7531\u4e8e RIPPA \u91c7\u7528\u5168\u7403\u516c\u8ba4\u7684\u6838\u5fc3\u90e8\u4ef6\uff08\u5982\u4e45\u4fdd\u7530\u53d1\u52a8\u673a\uff09\uff0c\u56fd\u9645\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u73b0\u6709\u7684\u672c\u5730\u5206\u9500\u7f51\u7edc\u91c7\u8d2d\u96f6\u90e8\u4ef6\u3002\u8fd9\u6837\uff0c\u65e5\u5e38\u5907\u4ef6\u5c31\u65e0\u9700\u8fdb\u884c\u6602\u8d35\u3001\u8017\u65f6\u7684\u6d32\u9645\u8fd0\u8f93\u3002\u901a\u8fc7\u5c06 \"\u5168\u7403\u901a\u7528\u90e8\u4ef6 \"\u4e0e \"\u4e2d\u56fd\u7cbe\u5bc6\u5236\u9020 \"\u76f8\u7ed3\u5408\uff0cRIPPA \u6709\u6548\u5730\u964d\u4f4e\u4e86\u9690\u6027\u505c\u673a\u6210\u672c\uff0c\u5b9e\u73b0\u4e86\u5353\u8d8a\u7684\u603b\u4f53\u62e5\u6709\u6210\u672c\u3002<\/p>\n

\u7ed3\u8bba\u548c\u884c\u52a8\u547c\u5401<\/h2>\n

\u603b\u4e4b\uff0cRIPPA \u5728\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u6210\u529f\u5e76\u975e\u5076\u7136\u7684\u5b9a\u4ef7\uff0c\u800c\u662f\u4e0e\u5ba2\u6237\u4ef7\u503c\u7cbe\u5bc6\u7ed3\u5408\u7684\u7ed3\u679c\u3002\u901a\u8fc7\u5c06\u900f\u660e\u7684\u4f9b\u5e94\u94fe\u3001\u5353\u8d8a\u7684\u6db2\u538b\u6027\u80fd\u548c\u524d\u77bb\u6027\u7684\u8010\u7528\u6027\u76f8\u7ed3\u5408\uff0cRIPPA \u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u65e2\u80fd\u4e0e\u5168\u7403\u9886\u5148\u4f01\u4e1a\u7684\u6027\u80fd\u76f8\u5ab2\u7f8e\uff0c\u53c8\u80fd\u4fdd\u6301\u4e2d\u56fd\u5de5\u4e1a\u89c4\u6a21\u7684\u6548\u7387\u3002<\/p>\n

\u6211\u4eec\u51c6\u5907\u4e86\u4e00\u4efd \"\u5168\u7403\u7d27\u51d1\u578b\u6316\u6398\u673a\u6bd4\u8f83\u5206\u6790\u548c\u751f\u547d\u5468\u671f\u6210\u672c\u8868<\/a>\"<\/i> \u5e2e\u52a9\u60a8\u4ece\u987e\u95ee\u7684\u89d2\u5ea6\u91cf\u5316\u6295\u8d44\u4ef7\u503c\u3002\u7acb\u5373\u7d22\u53d6\uff0c\u505a\u51fa\u6709\u6570\u636e\u652f\u6301\u7684\u660e\u667a\u51b3\u7b56\u3002<\/h3>","protected":false},"excerpt":{"rendered":"

Introduction In the global procurement landscape for construction equipment, a common misconception persists: many buyers categorize Chinese manufacturers simply as “price leaders.” However, sophisticated international buyers\u2014from large-scale rental fleets to cross-border infrastructure contractors\u2014understand that low Capital Expenditure (CAPEX) alone does not guarantee profitability. The true metric of success is the optimization of “Total Cost of […]<\/p>","protected":false},"author":1,"featured_media":10168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/posts\/11095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/comments?post=11095"}],"version-history":[{"count":0,"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/posts\/11095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/media\/10168"}],"wp:attachment":[{"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/media?parent=11095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/categories?post=11095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippa.com\/zh\/wp-json\/wp\/v2\/tags?post=11095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}