{"id":13013,"date":"2026-04-12T13:47:22","date_gmt":"2026-04-12T05:47:22","guid":{"rendered":"https:\/\/www.rippa.com\/?p=13013"},"modified":"2026-04-10T14:03:24","modified_gmt":"2026-04-10T06:03:24","slug":"5-reasons-equipment-dealers-are-switching-to-rippa-factory-strength-margins-and-market-opportunity","status":"publish","type":"post","link":"https:\/\/www.rippa.com\/sr\/5-reasons-equipment-dealers-are-switching-to-rippa-factory-strength-margins-and-market-opportunity\/","title":{"rendered":"5 Reasons Equipment Dealers Are Switching to RIPPA \u2013 Factory Strength, Margins, and Market Opportunity"},"content":{"rendered":"<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Quick Answer: What Makes RIPPA Attractive to Equipment Dealers?<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Dealers switch to RIPPA for five main reasons: (1) genuine factory\u2011direct pricing and vertical integration, (2) exclusive territories with no channel conflict, (3) a product line engineered for the fast\u2011growing homeowner market, (4) fast parts availability from overseas warehouses, and (5) a dealer\u2011friendly program with flexible stocking and volume rebates. RIPPA offers a clear alternative to premium brands that often squeeze dealer margins and leave them competing against their own online sales.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">The bottom line:\u00a0RIPPA gives dealers a competitive edge in a market segment that legacy brands have largely ignored \u2013 and the factory strength to back it up.<\/span><\/p>\n<p>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13025\" src=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-3.webp\" alt=\"\" width=\"1000\" height=\"625\" srcset=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-3.webp 1000w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-3-768x480.webp 768w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-3-18x12.webp 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">1. Reason #1 \u2013 True Factory\u2011Direct Advantage<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Many \u201cbrands\u201d are actually assemblers that buy components from multiple suppliers. RIPPA is a vertically integrated manufacturer with 13 subsidiaries producing core components in\u2011house.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">What this means for dealers:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Lower wholesale prices because we control the supply chain.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Consistent quality \u2013 we do not rely on third\u2011party suppliers for critical parts.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Faster response to market changes \u2013 we can adjust production without waiting on external vendors.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Factory facts:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">50+ robotic welding stations for structural consistency.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">200\u2011hour pre\u2011delivery test on every machine.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">First\u2011pass yield of 99.2% \u2013 well above industry average.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">This manufacturing strength translates directly into dealer profitability. You get a machine that competes with premium brands on quality but leaves room for healthy margins.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13024\" src=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-2.webp\" alt=\"\" width=\"1000\" height=\"625\" srcset=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-2.webp 1000w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-2-768x480.webp 768w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-2-18x12.webp 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">2. Reason #2 \u2013 Exclusive Territories and No Channel Conflict<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">One of the biggest frustrations for equipment dealers is when a brand sells direct online or appoints multiple dealers in the same area, triggering price wars and eroding margins.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">RIPPA\u2019s approach:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Each dealer receives an exclusive geographic territory.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">We do not sell direct to customers in your area.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">We do not appoint competing dealers within your territory.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Online leads from your region are forwarded to you, not sold elsewhere.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">This protection allows you to invest confidently in inventory, marketing, and service capacity, knowing that your efforts build brand equity that belongs to you \u2013 not to a competitor down the street.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">3. Reason #3 \u2013 A Product Line Built for the Homeowner Market<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Most compact equipment brands focus on construction sites and large agricultural operations. But RIPPA identified a massive underserved segment: homeowners who want to tackle their own landscaping, driveway repair, stump removal, and small excavation projects.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">RIPPA\u2019s homeowner\u2011focused features:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Models that fit through standard 36\u2011inch garden gates (R319).<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Intuitive pilot controls \u2013 easy for beginners to learn.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Standard quick coupler for 30\u2011second attachment changes.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Low ground pressure to protect lawns.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Quiet operation suitable for residential areas.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">For dealers:\u00a0You are not fighting for the same contractor customers everyone else pursues. You are serving a growing base of homeowners who have already proven they want to buy \u2013 they just needed the right brand to trust.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13026\" src=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCAVATOR-R322L-1.webp\" alt=\"\" width=\"1000\" height=\"625\" srcset=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCAVATOR-R322L-1.webp 1000w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCAVATOR-R322L-1-768x480.webp 768w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCAVATOR-R322L-1-18x12.webp 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">4. Reason #4 \u2013 Fast Parts Availability from Overseas Warehouses<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Downtime is the enemy of customer satisfaction. RIPPA has invested heavily in parts logistics to keep your customers running.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Parts network:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Multiple overseas warehouses in the United States, Canada, and Europe.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Common parts ship within 48 hours.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Core inventory of major components (engines, pumps, axles) at the factory.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">VOR (Vehicle Off Road) emergency protocol for expedited air freight.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Dealer benefit:\u00a0You can promise your customers fast turnaround on repairs, building a reputation for reliable after\u2011sales support that differentiates you from competitors who leave customers waiting weeks for parts.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">5. Reason #5 \u2013 Dealer\u2011Friendly Program with Flexible Stocking<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">RIPPA understands that every dealer\u2019s capacity is different. We do not impose rigid minimum order quantities that force you to tie up capital in slow\u2011moving inventory.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Flexible terms:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Start with a demo unit and a basic parts kit.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Scale inventory as demand grows.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Volume rebates reward your growth \u2013 the more you sell, the better your per\u2011unit economics.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Transparent pricing with quarterly price locks for predictability.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">No hidden fees:\u00a0No franchise fees, no mandatory training charges, no surprise costs. Just a straightforward partnership built for mutual growth.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">6. How RIPPA\u2019s Factory Strength Supports Dealers<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Behind every RIPPA machine is a factory designed for precision and scale.<\/span><\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Factory Capability<\/span><\/th>\n<th><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Dealer Benefit<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">50+ robotic welders<\/span><\/td>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Consistent structural quality \u2013 fewer warranty claims.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">200\u2011hour test cycle<\/span><\/td>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Low infant\u2011mortality failures \u2013 happy customers.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">13 subsidiaries<\/span><\/td>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Cost control \u2013 better wholesale pricing.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">$15M core parts inventory<\/span><\/td>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Fast parts fulfillment \u2013 less downtime.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">ISO\/CE\/EPA compliance<\/span><\/td>\n<td><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Machines that meet global standards \u2013 easier to sell.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Third\u2011party validation:\u00a0The China Quality Certification Center audited RIPPA and reported mean time between failures (MTBF) of 1,200 hours \u2013 well above the 900\u2011hour industry benchmark.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13023\" src=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-1.webp\" alt=\"\" width=\"1000\" height=\"625\" srcset=\"https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-1.webp 1000w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-1-768x480.webp 768w, https:\/\/www.rippa.com\/wp-content\/uploads\/2026\/04\/RIPPA-MINI-EXCATOR-R350-1-18x12.webp 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">7. Frequently Asked Questions<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Q: What is the minimum order quantity for new dealers?<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">A: RIPPA works with each dealer to set a flexible initial stocking level based on market potential and your capacity. There is no fixed number.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Q: How does RIPPA handle warranty claims?<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">A: Dealers submit claims online with photos and machine serial numbers. RIPPA reviews and approves typically within 24-48 hours, then ships parts from the nearest warehouse.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Q: Does RIPPA provide training for new dealers?<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">A: Yes. New dealers receive comprehensive sales and technical training, plus ongoing updates as new models are introduced.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Q: How long does it take to get spare parts?<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">A: Common parts ship within 48 hours from regional warehouses. Emergency parts can be expedited via air freight.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Q: Can I sell RIPPA excavators online?<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">A: Yes, within your exclusive territory. Online sales are permitted as long as they serve customers in your region.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Q: What types of businesses become RIPPA dealers?<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">A: Construction companies, equipment rental yards, machinery dealers, auto repair shops, and former competitor dealers are all successful RIPPA partners.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">8. Conclusion<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Dealers are switching to <a href=\"https:\/\/www.rippa.com\/en\/contact\/\">RIPPA<\/a> because we offer something that premium brands cannot: a factory\u2011direct cost advantage, exclusive territories, a product line designed for the growing homeowner market, fast parts support, and a truly dealer\u2011friendly program.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Ready to join the growing RIPPA dealer network?\u00a0Contact our dealer development team to discuss territory availability and how we can help you capture the demand for quality, value\u2011priced compact excavators.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Quick Answer: What Makes RIPPA Attractive to Equipment Dealers? Dealers switch to RIPPA for five main reasons: (1) genuine factory\u2011direct pricing and vertical integration, (2) exclusive territories with no channel conflict, (3) a product line engineered for the fast\u2011growing homeowner market, (4) fast parts availability from overseas warehouses, and (5) a dealer\u2011friendly program with flexible [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"5 Reasons Equipment Dealers Are Switching to RIPPA \u2013 Factory Strength, Margins, and Market Opportunity","_seopress_titles_desc":"Why are dealers leaving premium brands for RIPPA? This guide covers factory\u2011direct advantages, territory protection, parts availability, and the untapped homeowner market.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/posts\/13013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/comments?post=13013"}],"version-history":[{"count":2,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/posts\/13013\/revisions"}],"predecessor-version":[{"id":13042,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/posts\/13013\/revisions\/13042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/media\/13033"}],"wp:attachment":[{"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/media?parent=13013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/categories?post=13013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippa.com\/sr\/wp-json\/wp\/v2\/tags?post=13013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}